The story sees Alison Lohman's Christine Brown upset an old gypsy woman and gets a curse of demonic proportions laid onto her. Drag Me To Hell is a comedy horror, there's nothing really scary here, it's gross at times, almost disgustingly so, but Raimi is reliant on fun to go hand in hand with a creeper of a story instead of a conventional boo jump bonanza. But hey! It's still far better than the ream of remakes and blood for bloods sake cash cows that insult the genre faithful on a monthly basis. It's not new or remotely ingenious, and for sure it's actually finding Raimi on auto-pilot for himself and his fans. I note now at the current time of writing that the film is rated just over 7.5/10, that's just about right where it deserves to be. So it comes to pass that myself, a Raimi fan for sure, decided to let the hoo-hah die down before venturing in to Hell with Alison Lohman and her devilish nemesis. Not only in the pantheon of the horror genre, but in the cannon of its supremely talented director. So it be that when one finally comes around, there is a tendency to over praise, over hype, and even be blind to actually how worthy Drag Me To Hell is. Waiting for another Sam Raimi horror film has been like hoping your numbers come up on the national lottery, long, arduous and ultimately unfruitful.
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